About Water Avenue Coffee

Seizing the moment in 2009, WAC purchased a vintage, French-built 1974 Samiac roaster from a company in Switzerland, and set about building a new business around it. Having dozens of years experience in training and consulting in the specialty coffee industry, Bruce and Matt saw a great opportunity also to develop and showcase a retail and roasting business in same building as the American Barista & Coffee School, and share with new Water Avenue Coffee customers the decades of combined experience to offer an unsurpassed level of support.

Our online training platform and business guidance is based on our history of pure dedication to the success of retailers and baristas in specialty coffee, and is delivered in a manner to provide a consistent training resource for baristas, as well as on-going education for retailers around the world.